Branding with Donal Doherty

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5 out of 5 based on 1 customer rating
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Product Description

In this class on branding for photographers you will learn how to develop a brand which is not only true to you and irresistible to your target client, but a brand which will enable you to charge a premium for your photography.

In recent years there has been an explosion in the numbers of photographers. With more competition than ever, it has never been more important to stand out. A unique and well executed brand is your best opportunity to do so, not only enabling you to differentiate yourself, but it allows you to charge a premium.

In addition to top tips from companies who specialise in producing branding materials, I share my brand story and I get the inside track from branding experts on how to create the ideal brand for your photography business.

The expert tips and strategies to help you understand your why, craft your identity, roll out your collateral and shoot for your band contained in this course will enable you to create a brand which is irresistible to your target client.


  • On-demand access to this class – 5 videos / 5 hour runtime
  • Exclusive bonus materials

1 review for Branding with Donal Doherty

  1. 5 out of 5

    (verified owner):

    Brilliant class, very comprehensive with a lot to do but my branding is looking much better already!

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Donal-MentoringDonal Doherty previously spent many years working on marketing and PR for some of the world’s leading superbrands such as Walkers, Specsaver’s and Matalan to name but a few. Shortlisted as Entrepreneur of the Year in 2009, twice as Outstanding Young Communicator by the Chartered Institute of Public Relations (CIPR), and as Business Man of the Year in 2014, he went on to start-up his own consultancy, helping businesses to communicate with their stakeholders and to grow market share.

Four years ago Donal followed his passion for photography and has since positioned himself as one of the leading wedding photographers in the UK and Ireland. His brand is known for excellence, and using his experience in driving business forward he is now in demand for commissions on a global level. He has travelled as far as Australia, Mexico, and across Europe for weddings. His work is regularly featured in leading bridal magazines such as Getting Married NI, Ulster Bride, Local Brides NI and Wedding Journal Magazine. In addition to his recent awards for customer experience, Donal is currently PPANI Fashion Photographer of the Year and Creative Photographer of the Year.

He has a strong interest in helping other photographers and does so through Engage. Donal writes a regular column in Photo Professional Magazine and has recently released his best selling book, ‘Engage! Social Media Marketing for Photographers,’ which empowers photographers to utilise social media to drive sales and deliver a remarkable customer experience. A regular speaker at the SWPP Convention in London, Donal tours the UK with Photovision Roadshows and the world with workshops to help photographers to create a business and life they love.

  • Find Your Why – Define the principles and philosophy of your brand.
  • Craft Your Visual Identity – Develop a unique and compelling visual brand identity.
  • Showcase Your Brand – Develop marketing collateral and select products to fit your brand,
  • Shoot For Your Brand – Take gorgeous photos that are consistent with your brand ethos.


This Class is Part of:

ProBusiness Bundle