Website and Online Marketing

Website & Online Marketing with Donal Doherty

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£99 £49

17 students currently taking this course.

Product Description

Drive traffic to a winning website and blog your target clients will find irresistible. Join Donal Doherty for two days of creating a beautiful and authentic website both you and your clients will love. You’ll also gain expert strategic marketing advice on how to ensure you are found online.

Your website is the lynchpin around which your marketing revolves, and for photographers it is our shop window to the world. Jasmine Star calls it your handshake, or the most professional version of you, so where do you start to craft this online hub for you business? In this class Donal shares how to create a website to attract not just any client, but your ideal client.

Donal will share the story of the development and creation of his website and blog. He’ll highlight the pitfalls you’ll want to avoid and some techniques to ensure your website performs well on usability, conversion and SEO.

You’ll also learn how to drive huge levels of traffic to your website with expert marketing tips from and award-winning photographer and marketer.

You’ll learn about:

  • Template Websites
  • A Bespoke Website Design
  • Zero Moment of Truth
  • Responsiveness
  • User Experience
  • A Beautiful Web Experience
  • Your About Page
  • Portfolio
  • Pricing
  • Video
  • Contact
  • SEO
  • How Search Engine’s Work
  • Keywords
  • Optimizing your site
  • Links
  • Local Search
  • Social Media
  • SEO Tools
  • Adwords and Pay-Per-Click
  • Account structure
  • Keywords
  • Ads
  • Bid Strategies
  • Google Display network
  • Measuring Success


Donal will share how his website attracts high-end clients and how new tools can enable you to create a unique and compelling website at a fraction of the cost.

If you would love a website and brand online to be proud of and more enquires than you can shake a stick at, this course is for you. Join Donal for Website + Online Marketing and jump-start your photography business.


  • On-demand access to this class – 24 videos / 9.5 hour runtime


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Donal-MentoringDonal Doherty previously spent many years working on marketing and PR for some of the world’s leading superbrands such as Walkers, Specsaver’s and Matalan to name but a few. Shortlisted as Entrepreneur of the Year in 2009, twice as Outstanding Young Communicator by the Chartered Institute of Public Relations (CIPR), and as Business Man of the Year in 2014, he went on to start-up his own consultancy, helping businesses to communicate with their stakeholders and to grow market share.

Four years ago Donal followed his passion for photography and has since positioned himself as one of the leading wedding photographers in the UK and Ireland. His brand is known for excellence, and using his experience in driving business forward he is now in demand for commissions on a global level. He has travelled as far as Australia, Mexico, and across Europe for weddings. His work is regularly featured in leading bridal magazines such as Getting Married NI, Ulster Bride, Local Brides NI and Wedding Journal Magazine. In addition to his recent awards for customer experience, Donal is currently PPANI Fashion Photographer of the Year and Creative Photographer of the Year.

He has a strong interest in helping other photographers and does so through Engage. Donal writes a regular column in Photo Professional Magazine and has recently released his best selling book, ‘Engage! Social Media Marketing for Photographers,’ which empowers photographers to utilise social media to drive sales and deliver a remarkable customer experience. A regular speaker at the SWPP Convention in London, Donal tours the UK with Photovision Roadshows and the world with workshops to help photographers to create a business and life they love.

  • Websites
  • Blogging
  • Google Analytics
  • SEO
  • Pay Per Click


This Class is Part of:

ProBusiness Bundle