Photographers Business Plan

Photographers Business Plan with Donal Doherty

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5 out of 5 based on 2 customer ratings
(2 customer reviews)


45 students currently taking this course.

Product Description

This Photographers Business Plan course will help you to create an amazing photography business, whether you are just starting out or in your first years in business.

Each episode presents a bite-size tutorial, which has been designed to inspire and educate you. Once you have watched all episodes and completed the tasks outlined in each episode you will have created your own business plan.

From pinning down your vision to identifying a niche, market research to pricing and much, much more.

Interviews in this course include:

  • Mike Colon
  • Raven Mathis
  • Lindsay Adler
  • Lisa Beaney
  • Lisa Devlin
  • Padraic & Sonia Deasy
  • Tim Kemple
  • Kevin Doherty
  • Peter Thomas
  • Steven Neeson
  • Hamish Symington from Light Blue
  • Matt Kennedy
  • Nathan Holritz
  • Jo Newman from Queensberry
  • Kate Hopewell Smith
  • Meg Courtney


  • On-demand access to this class – 12 videos / 15 hour runtime
  • Exclusive bonus materials with successful photographers – 15 bonus interviews + worksheets

2 reviews for Photographers Business Plan with Donal Doherty

  1. 5 out of 5


    I just picked up a camera and started my business, but have always struggled to communicate who I am as a photographer. Donal’s step by step approach has helped me go back and fill in gaps in my development, and has given me more direction and confidence going forward, charging what I need to, and targeting who I want to work with.

  2. 5 out of 5


    If your are new to the business of photography…this course is a must!!!

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Donal-MentoringDonal Doherty previously spent many years working on marketing and PR for some of the world’s leading superbrands such as Walkers, Specsaver’s and Matalan to name but a few. Shortlisted as Entrepreneur of the Year in 2009, twice as Outstanding Young Communicator by the Chartered Institute of Public Relations (CIPR), and as Business Man of the Year in 2014, he went on to start-up his own consultancy, helping businesses to communicate with their stakeholders and to grow market share.

Four years ago Donal followed his passion for photography and has since positioned himself as one of the leading wedding photographers in the UK and Ireland. His brand is known for excellence, and using his experience in driving business forward he is now in demand for commissions on a global level. He has travelled as far as Australia, Mexico, and across Europe for weddings. His work is regularly featured in leading bridal magazines such as Getting Married NI, Ulster Bride, Local Brides NI and Wedding Journal Magazine. In addition to his recent awards for customer experience, Donal is currently PPANI Fashion Photographer of the Year and Creative Photographer of the Year.

He has a strong interest in helping other photographers and does so through Engage. Donal writes a regular column in Photo Professional Magazine and has recently released his best selling book, ‘Engage! Social Media Marketing for Photographers,’ which empowers photographers to utilise social media to drive sales and deliver a remarkable customer experience. A regular speaker at the SWPP Convention in London, Donal tours the UK with Photovision Roadshows and the world with workshops to help photographers to create a business and life they love.


1. Vision
2. Rock A Niche
3. Find Your Bliss
4. Build Your Portfolio
5. Plan For Success
6. Show Me The Money
7. Where to Do Business
8. Equipment
9. Software
10. Make Your Business Work For You
11. Curate Your Product
12. Pricing


This Class is Part of:

Wedding BundlePro