Social Media Marketing with Donal Doherty

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Through this online class you will learn expert tips and strategies to help you use social media to market your photography business. You will learn how to drive sales and how to use social media to deliver a remarkable customer experience.

With such a wide range of low and no cost marketing solutions now at your fingertips, social media has turned the way in which you reach potential customers on its head. People are bombarded by marketing messages 24/7. As a business owner you now have to compete with so many other marketing mediums to get your message heard and to top it off, attention spans have now shortened to just 8 seconds!

With these challenges in mind, there has never been a more exciting time to be in the photography industry where potential clients can be accessed in ways never before possible. With that said, social media must be implemented as part of an integrated marketing strategy. I asked Jerry Ghionis what he believed to be the most powerful form of marketing. “Most people believe they are marketing if they have a blog, website and Facebook. This I see as breathing and you have to do that.”

He explains what is missing now: “One to one contact. Even when my business was at it’s height with 300 weddings a year, I would spend one day a week getting one to one contact with vendors. Giving the dress designer an image of the wedding dress I photographed the other week, providing sample albums to reception venues and I would give images to bridal magazines. If there is a particular vendor that you see your demographic uses align yourself with them.” By developing relationships on and offline and nurturing those through social media you will enjoy maximum marketing benefit.

Through this course you will be given an insight into a wide range of social networks including Facebook, Twitter, Pinterest, Google+, LinkedIn, and YouTube, in addition to looking at a number of the latest social networks.

I have used the strategies outlined in this book to grow a 28,000+ following on Facebook and to grow influence on other platforms. Make social media part of your daily working routine and you will see the benefits as you grow your tribe online.


  • On-demand access to this class – 7 videos / 10 hour runtime
  • Exclusive bonus materials

3 reviews for Social Media Marketing with Donal Doherty

  1. Rated 5 out of 5

    Bernard Ward

    Donal shared his unique knowledge and expertise in social media marketing with an honest and open approach. I’ve picked up some great tips for marketing my own photography business. If you have hit a brick wall with your social media marketing… check this out.

  2. Rated 5 out of 5


    Donal know his stuff. Loads and loads of ideas here that are not actually that hard to do!

  3. Rated 5 out of 5


    Donal’s marketing background really shows through in this, plenty of ground covered and everything well explained and very useful!

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Donal-MentoringDonal Doherty previously spent many years working on marketing and PR for some of the world’s leading superbrands such as Walkers, Specsaver’s and Matalan to name but a few. Shortlisted as Entrepreneur of the Year in 2009, twice as Outstanding Young Communicator by the Chartered Institute of Public Relations (CIPR), and as Business Man of the Year in 2014, he went on to start-up his own consultancy, helping businesses to communicate with their stakeholders and to grow market share.

Four years ago Donal followed his passion for photography and has since positioned himself as one of the leading wedding photographers in the UK and Ireland. His brand is known for excellence, and using his experience in driving business forward he is now in demand for commissions on a global level. He has travelled as far as Australia, Mexico, and across Europe for weddings. His work is regularly featured in leading bridal magazines such as Getting Married NI, Ulster Bride, Local Brides NI and Wedding Journal Magazine. In addition to his recent awards for customer experience, Donal is currently PPANI Fashion Photographer of the Year and Creative Photographer of the Year.

He has a strong interest in helping other photographers and does so through Engage. Donal writes a regular column in Photo Professional Magazine and has recently released his best selling book, ‘Engage! Social Media Marketing for Photographers,’ which empowers photographers to utilise social media to drive sales and deliver a remarkable customer experience. A regular speaker at the SWPP Convention in London, Donal tours the UK with Photovision Roadshows and the world with workshops to help photographers to create a business and life they love.


  • Determining your Facebook strategy and setting-up your page for success.
  • Killer content, tagging for growth and using groups to build loyalty and referrals.
  • Using Competitions, Advertising and Facebook as part of your social media mix.
  • Driving traffic to your page, enhancing your page with apps, dealing with trolls and evaluating the success of your activity.


Use Twitter for marketing, lead generation, PR and customer service.


Drive traffic to your website, gain inspiration and provide a remarkable customer experience.


Learn how to rock Google+ to grow your influence online.


How to connect and share to gain business and referrals with LinkedIn.


Utilise video to market your business.

Instagram + SnapChat

Increase your visibility and exposure on two of the fasting growing social networks.

Tumblr, Flickr, 500PX + Others

A round up of other social sites that can help you to achieve your marketing objectives.


This Class is Part of:

ProBusiness Bundle

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